Ducati continues to consolidate the global expansion strategy of its sales network with the opening of two new dealerships in Australia, one in Melbourne and the other in Sydney. 

Following the establishment of the Ducati Australia and New Zealand subsidiary in 2020, the two significant investments reinforce the positive development and growth of the Italian motorcycle manufacturer in the country, where the brand registered 50% increase in sales during 2021 compared to the previous year.

Ducati Sydney and Ducati Melbourne West are the new points of reference for Australian fans and motorcyclists, historically linked to the Bologna-based manufacturer also for the origin of some of the greatest Ducati champions, among the most famous Casey Stoner, Troy Bayliss and Troy Corser.

Both new openings benefit from important partnerships with strong local businesses recognised for their work in the automotive field. In Melbourne, Preston Motor Group is one of Australia's longest established automotive dealers, renowned for its quality customer experience and boasting well-established relationships with Porsche. In Sydney, the Autosports Group is a successful local business with over 50 outlets nationwide and a collector of prestigious automotive brands including Audi, Lamborghini and Bentley.

The showrooms of the two dealerships have ample space dedicated to the entire Ducati and Scrambler Ducati range, along with an area dedicated to the Ducati Apparel collection and Ducati Performance accessories. A staff of highly qualified technicians trained directly in Borgo Panigale are available in the state-of-the-art workshops for after-sales service and repairs.

Ducati Melbourne West and Ducati Sydney join the motorcycle manufacturer's global sales network, which in 2022 has already seen the opening of more than 15 new dealerships and counts 795 dealers in more than 90 countries. Each store is designed to enhance and offer all enthusiasts the experience of being able to touch the excellence, quality and performance of the red bikes of Borgo Panigale.