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Ducati Unica

The customization program dedicated to those who want to design and build their own, exclusive and unique motorcycle.
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Every dream is unique

At the Centro Stile Ducati, every detail is taken care of with meticulous attention, from the choice of colors to the craftsmanship of the finest materials. The Ducati Unica program allows to interact directly with designers and planners and realize your dream with them.

Art on two wheels

From imagination to reality. Creating one's own story, shaping one and only style, designing dreams: all this is Ducati Unica.

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Unica because…
THE BIKE OF YOUR DREAMS AD HOC DESIGN CERTIFIED UNIQUENESS
  • A sartorial project born in Centro Stile
    Customization is not an option, but the very essence of this project. It's a magnificent journey in which you will have the opportunity to identify with the motorcycle of your dreams, following its realization step by step. Every feature, every detail is shaped with maniacal care to ensure that the motorcycle becomes an extension of the client's identity. To participate in the Ducati Unica program is creating a work of art that tells one's story and passion for riding.
  • Four-handedly designed
    It all starts at the Ducati dealer, who will come into contact with the Borgo Panigale Centro Stile, the place where all products are born. There you will be able to interface directly with the designers and engineers to shape every detail of the totally customized bike. Ducati will outline the customization path by defining all the details: from the finest materials, the exclusive dedicated finishes, to the special colors that reflect your personality. Through a direct involvement process, every detail is precisely defined, while Ducati Performance accessories are selected to maximize performance and enhance the uniqueness of your style. The number of Unica's that can be made is extremely limited, which affects waiting times.
  • Tailor made
    Each Ducati Unica is a masterpiece. Every detail and design choice is carefully documented and presented to the new owner with a certificate of uniqueness that attests to its originality and ensures its non-replicability. This document not only guarantees the originality of your creation, but also underscores the bike's exclusivity. A testimony to Ducati's own unique vision and commitment to fulfilling dreams on two wheels.
Andrea Ferraresi, Centro Stile Ducati Director
"Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person’s individual style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a spokesman for around the world. An engaging and unforgettable customization experience to be lived directly within our Centro Stile."
Lorenzo Uliani, Head of Ducati Unica
"Ducati Unica is an exclusive sartorial customization program, a joint creation project whose result is a unique and unmistakable motorcycle. A team of dedicated experts and designers will accompany passionate customers on a creative journey interpreting desires and creating a completely tailored motorcycle, the reflection of their personality. The program includes a visit to the Centro Stile Ducati in Borgo Panigale, where materials, exclusive finishes, special colors and Ducati Performance accessories will be chosen. Each example is a one-of-a-kind work of art accompanied by a certificate of uniqueness signed by the CEO."

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