A sustainable event

Demonstrating the attention devoted to sustainability issues, Ducati once again this year, for the fourth consecutive edition, obtained certification of World Ducati Week as a sustainable event according to the international ISO 20121 standard, demonstrating its commitment and growing attention to environmental, social and economic sustainability issues.

Ducati, in the management of its activities and services, has always shown particular attention towards the environment and underlines its commitment to the rational use and optimisation of water and energy resources, as well as the production of waste. Ducati supports and encourages sustainability practices because it believes that they make a significant contribution to the company's success and safeguard its future development: this belief is an integral part of the strategy of Ducati and the VW Group.

Read Ducati's Environmental and Sustainable Development Policy to find out more. 

To meet this commitment, the Company has, among other things, adopted and implemented a Sustainable Event Management System according to ISO 20121, for which it obtained certification at WDW 2016, 2018, 2022 and 2024. This initiative allows Ducati to demonstrate how an event capable of bringing together tens of thousands of passionate Ducatisti from all over the world can also be an opportunity for balanced management from an economic, environmental and social point of view, thus becoming an example in the world of two-wheel.

Once again this year, Ducati achieved for the fourth consecutive year, the ISO 20121 certification of World Ducati Week as a sustainable event. This important achievement was achieved through careful management of sustainability policies involving not only Ducati and its employees, but also all stakeholders in the management and implementation of the event including the supply chain.

Since its first edition, the WDW has been a moment to share the great passion that binds the Ducatisti community to our brand and our motorbikes. The event also represents an extraordinary opportunity to involve fans, partners, suppliers and employees in an unforgettable experience, created with social responsibility, environmental sustainability and brand enhancement in mind.

To better understand what sustainable development principles and goals Ducati has identified, read the Sustainability Statement for WDW2024 where you will find all the concrete initiatives we have devised to make the event sustainable.

Together for Sustainability

To meet our sustainability goals for WDW2024, we have decided to take a series of concrete environmental, social and economic sustainability actions.

Supply chain

One of the most relevant phases of the event design and implementation life cycle is the resource and raw material procurement phase.

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Driving Awareness

Sustainability also comes through driving knowledge and awareness.

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Food

Sustainability can also be achieved at the dinner table. Indeed, not all foods have the same ecological footprint.

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Separate waste collection

One of the most significant environmental impacts of WDW and events more generally is undoubtedly the generation of waste.

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WDW 2024

For this edition, a new collaboration between Ducati and 24 Bottles

In the WDW kit, each participant will receive a water bottle that can be filled at some dedicated points within the circuit with drinking water. This will help decrease the use of plastic during the event.

Details of all achievements of sustainability activities during the event are available within the WDW 2024 Sustainability Declaration

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