PBM Racing confirms Hager as title sponsor in 2025

The PBM Racing Team is to continue its long-term partnership with Hager, one of the UK's leading suppliers of Electrical Installation equipment, as it reveals the brand will continue as title sponsor for the 2025 season.

The team will return to Bennetts British Superbike Championship action under the Hager PBM Ducati banner for a second season, with rider Glenn Irwin back aboard the Ducati Panigale V4R.

The 2024 season marked the start of a new era for the team, headed by siblings Jordan and Frank Bird. Signing Northern Ireland’s Irwin, the most successful team in British Superbike history celebrated its first win at its home round at Oulton Park in May before taking the title fight all the way to the final round at Brands Hatch in October, where Irwin eventually ended the season third overall.

Now, with the 2025 season just over two months away, the team is gearing up for another assault on the world’s leading domestic racing series. With Hager committing its support for an 11th year, the squad is fully focused on securing its 10th – and what would be Irwin’s first – championship title.

Bruce Davies, Managing Director at Hager UK
“Our relationship with PBM continues to go from strength to strength and we are delighted to continue our position as title sponsor for the 2025 season.

The PBM VIP experience and being part of the most successful team in BSB history is something which all of our guests absolutely love and it’s always amazing to be part of such a professional and successful outfit.

We can’t wait to welcome more Hager guests to each round this year for an unforgettable experience and what looks set to be an exciting and hopefully very successful season for the Hager PBM Ducati Racing team.”

Jordan Bird, PBM Racing Team co-owner
“We are absolutely thrilled to once again be able to announce a partnership with Hager. It’s fantastic news that Hager has decided to continue with us after our first year as a new team and we’re all very happy and excited ahead of what will be our 11th season together.

Hager has been a key member of our team and we are very grateful for their loyalty over the last 11 years and we hope this will continue and we can build more success together.”

The 2025 season begins with testing throughout April, before the first round at the team’s most local track, Oulton Park, over the weekend May 3-5.