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Want to find out what the press have to say about the latest Ducati models? Check out our dedicated page

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Become a Ducati Dealer and spread the Ducati Passion

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Our Dealerships is where Ducati comes to life.

What it means to be a Ducati Dealer

Ducati Dealers are an integral extension of our brand. We constantly strive to improve our Dealer network and are actively looking for new partners to join the Ducati family.

Since 2012 we are fully owned by AUDI AG thus officially part of the Volkswagen Group. Our brand has evolved dramatically in recent years, resulting in record sales and the strongest product lineup in our history. We will continue to invest in and expand our product portfolio to consolidate our growth and keep up with future trends in the years to come.

Training Technology Support Service Motorcycles Test Rides Gatherings Accessories Apparel
  • Continuous training and updates
    Ducati wants to ensure the best client experience inside Ducati Dealerships. For this reason, continuous training for Dealership staff is crucial to make sure our Clients receive the best possible service.

    Trainings are provided to all various employees at the Dealership, varying from technical to commercial trainings.
  • State of the art client management
    Our Dealerships are provided with the latest client management solutions to ensure the best client experience and prospect follow-up: CRM, order management, dedicated platforms providing digital assets and training enabling our Dealers to guarantee a premium sales experience.
  • Local Support
    We have various subsidiaries around the world with staff knowing our local markets and speaking your language. They will support you in the best possible way.
  • Ducati Service
    At our authorized Ducati Service Dealers we know how to take the best care of our motorcycles. We offer sophisticated technologies for product diagnostics and experts offering product and technical support as well as dedicated trainings.
  • Motorcycles
    At Ducati Dealerships, our motorcycles take the center stage, and staff are trained to offer the best advice possible: starting from information regarding models and versions, you will be able to offer unique products and experiences such as our limited edition top of the range Superleggera. It is even possible for your clients to create the bike of their dreams through the tailor-made Ducati Unica program.
  • Test Ride
    Choosing a motorcycle is something that comes from the mind and from the heart. Test rides are key moments for sales opportunities for both bikes and motorcycle related products such as accessories and apparel.
  • Throughout the year we organize various gatherings.
    The main event is our annual Global Dealer Conference: a unique event at Italian top locations showing the best of Italy where you can experience our future product range first-hand and where we share our strategy with the entire Dealer network.

    It is also the occasion to award our best performing Dealerships.
  • Ducati Performance Accessories
    Our Dealerships offer racing apparel and Ducati Performance accessories to boost the performance of our bikes and create additional business opportunities for our Dealer network.
  • Apparel Collections
    Ducati offers various clothing collections, containing both technical as well as lifestyle apparel. Our Clients like to dress Ducati and represent our brand on and of their bike.

Join the Ducati family!

Would you like to become part of the Ducati family as an Official Dealer?

Apply here
Apply here

The Ducati Dealer Network continuously expands and renews all around the world. Discover a selection of our Dealerships openings!
Ducati Guangzhou
Ducati Matsudo
Ducati Barcelona
Ducati Ingolstadt
Ducati Montreal
Ducati Bangkok

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