A sustainable event

This year Ducati is once again embarking on the path to obtain certification of World Ducati Week as a sustainable event according to ISO 20121 to demonstrate its commitment and growing focus on environmental, social and economic sustainability issues.

Ducati, in the management of its activities and services, has always shown particular attention towards the environment and underlines its commitment to the rational use and optimisation of water and energy resources, as well as the production of waste. Ducati supports and encourages sustainability practices because it believes that they make a significant contribution to the company's success and safeguard its future development: this belief is an integral part of the strategy of Ducati and the VW Group.

Read Ducati's Environmental and Sustainable Development Policy to find out more. 

To meet this commitment, the Company has, among other things, adopted and implemented a Sustainable Event Management System according to ISO 20121, for which it obtained certification at WDW 2016, 2018 and 2022. This initiative allows Ducati to demonstrate how an event capable of bringing together tens of thousands of passionate Ducatisti from all over the world can also be an opportunity for balanced management from an economic, environmental and social point of view, thus becoming an example in the world of two-wheel.

Once again this year, Ducati is working to obtain ISO 20121 certification for the event for the fourth consecutive year. This important result can only be achieved through careful management of sustainability policies involving not only Ducati and its employees, but also all stakeholders in the management and implementation of the event including the supply chain.

Since its first edition, the WDW has been a moment to share the great passion that binds the Ducatisti community to our brand and our motorbikes. The event also represents an extraordinary opportunity to involve fans, partners, suppliers and employees in an unforgettable experience, created with social responsibility, environmental sustainability and brand enhancement in mind.

To better understand what sustainable development principles and goals Ducati has identified, read the Sustainability Statement for WDW2024 where you will find all the concrete initiatives we have devised to make the event sustainable.

Together for Sustainability

To meet our sustainability goals for WDW2024, we have decided to take a series of concrete environmental, social and economic sustainability actions.

Supply chain

One of the most relevant phases of the event design and implementation life cycle is the resource and raw material procurement phase.

read more
Driving Awareness

Sustainability also comes through driving knowledge and awareness.

read more
Food

Sustainability can also be achieved at the dinner table. Indeed, not all foods have the same ecological footprint.

read more
Separate waste collection

One of the most significant environmental impacts of WDW and events more generally is undoubtedly the generation of waste.

read more

WDW 2024, a sustainable event

The WDW certification as a Sustainable Event demonstrates that even an event with this complexity can be managed with a balanced approach and with significant results from an economic, environmental and social point of view.

Sign up for Email

Read our privacy policy to learn about data processing 

Enter a valid email address
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.