In the period between April and May Ducati carried on reinforcing its presence in Asia, by opening three new dealers in China and Japan.
In China, where the new dealer of Taiyuan was opened in March, they established two new businesses dedicated to the “Rosse” of Borgo Panigale.
On 21st of April, the Flagship Store Ducati was officially opened in Nanchang, one of the most important cities of East China, with an event involving 140 people, including institutions and mass media. Few days later, on 23rd of April, a new Ducati dealer opened the doors in Xiamen, 435 miles away. The store covers an area of 300 sq. m, which includes a Ducati Service area. 280 people attended the opening. 100 of them arrived riding their Ducati!
Lastly, Ducati Chiba Central opened in Japan on 18th of May. The dealer, that is located in a strategic position in Chiba, covers a total area of 350 sq. m, that makes it the biggest dealer of Japan.