The agreement between Mercedes-AMG and Ducati, signed at the Los Angeles Motor Show in November 2010, has taken the form of various marketing programmes and joint participation at several shows and events. Following the announcement of a partnership between the two companies, close business ties were immediately established on AMG's main markets: the USA, China, Canada, France, Italy, Germany, Australia, the UK and Switzerland.
The following flurry of idea-sharing between the designers and engineers of Affalterbach and Borgo Panigale first resulted in the joint presentation of the CLS 63 AMG and the Ducati Diavel AMG Special Edition at the 64th Frankfurt International Motor Show.
AMG has also been the Ducati Team's "Official Car Partner" since the start of the 2011 MotoGP season. The AMG logo appears not just on the bikes and leathers of the two Ducati riders, Nicky Hayden and Valentino Rossi, but is also displayed on official team uniforms and in the Ducati hospitality area.
That relationship was strengthened in 2011 on the occasion of the launch of the new Diavel, which brought the Ducati Corse and Ducati 46 collections into the Mercedes-Benz Spot boutiques alongside the AMG Selection apparel and accessories line. Last April also saw the Monster 1100 EVO, a motorcycle design icon and sport naked benchmark, presented together with the C 63 AMG, a new ‘high performance' version of the Class C. Even Nicky Hayden, the American rider on Team Ducati MotoGP, fell under the AMG spell, seduced by the awesome horsepower of the CLS 63 AMG. Moreover, the degree of cooperation is further highlighted by the fact that Ducati's corporate car pool is Mercedes-Benz through and through.