- Latest version of the world's best-selling board game, Monopoly, now ready for release
- New Monopoly board features 22 top brands, with Ducati the game's sole Italian brand
- Game tokens include a miniature Ducati 1199 Panigale
Borgo Panigale (Bologna) 15 October, 2013 - Hasbro's all-new Monopoly Empire
features Ducati among 22 of the world's most prestigious brands,
offering players a whole new gaming experience in which they buy and
sell the best-known names in business
(instead of property) to "take over the empire" and win.
Featured brands in the new Monopoly Empire include: Beats by Dr.
Dre, Carnival, Chevrolet, Coca-Cola, eBay, Electronic Arts, Fender,
Hasbro, Intel, JetBlue, McDonald's, Nerf, Nestlé, Paramount Pictures,
Samsung, Spotify, Transformers, Under Armour, Xbox,
X Games Yahoo! and Ducati.
Ducati represents the only Italian brand included in Monopoly
Empire game, the prestigious Bologna-built motorcycle brand taking pride
of place on the Monopoly board and occupying the same square previously
assigned in the classic versions to those ultra-expensive
icons of the Monopoly world, Mayfair (UK) and Boardwalk (USA).
Ducati's inclusion in the game underlines the strength of this
unique motorcycle brand, which has become an ambassador of Italian-made
quality and a global icon of excellence and success. Supporting Ducati's
technical excellence will now be more fun than
ever and drive Ducati to further success on Monopoly's gaming
Players move around the board using tokens that represent six of
the brands included in the game: a Chevrolet Corvette Stingray, a
Ducati 1199 Panigale, a bottle of Coca-Cola, an Xbox controller, a
Paramount Pictures clapperboard and the world-famous
McDonald's French fries.
Drawing inspiration from the on-skyscraper advertising typical of
all major cities, players display the brands they own on billboards upon
their own empire tower. The first player to put their brand's billboard
advertising at the top of the tower wins
the game, but unforeseen hazards such as a sudden push for dominance
from competitors or a stock market collapse provides additional and
realistic challenges. With the concept of property purchase and
construction of houses an hotels discarded in the latest
version, most players will be able to finish the new game in under 30
world's best-loved board game. It has been played by over 1 billion
people in 111 countries. Played in the company of friends, or using the
mobile or online versions, the Monopoly game experience
can enjoyably be fitted into any lifestyle.