Monster Art

 
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Monster is the bike that has set a record throughout the world for its art of customization. Stylists, designers, artists, actors, singers and especially big fans from all countries have indulged themselves throughout the years in creating their own artwork, finding Monster as their muse. In this context, Monster Art was born as a space to try out innovative languages and stylistic trends with a main theme: to celebrate and emphasize the great artistic potential of Monster. The Monster Art project is a constantly changing laboratory, ready to provide the tools to explore creative solutions and give an exquisitely artistic character to its bike.

This project has taken shape over the years into a series of chapters. Based on the idea that the colours are thrilling, the range of vibrant shades in 2009 were just perfect to express any kind of personality. The episode is called Colour Therapy. The following year the Logomania collection, with the introduction of 7 vintage graphics, became an extraordinary tribute to the history of the Ducati brands and to their evolution over the past fifty years. Finally, the graphics dedicated to the official motorbike riders of the Ducati Team 2011 take inspiration from the livery of the Desmosedici GP11 and show the details, colours and race numbers of Valentino Rossi and Nicky Hayden.

Click here to find out about the original videos that capture the essence of the Monster Art project.

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