The racing atmosphere and the fast rhythm marks the video
dedicated to the GP Replica collection. It is the celebration of values
that have always characterized Ducati, communicated through symbols and
graphic images associated with competition, technology, strength and
progress. An artistic interpretation of the racing world and competitive
spirit that harks back to the sport and technological inventions of the
first half of the twentieth century. A time when competitive spirit had
high emotional value and was linked to the athletes' skill. A race used
to be a personal challenge and an attempt to push human boundaries
through courage and technology. This retro style brings the world of
contemporary racing back to the deepest nature of competition: the one
in which first and foremost the enthralling sport personalities of the
riders and their mechanics used to emerge.
The three episodes reflect the concepts that inspired the Ducati designers in creating the Monster Art Collections.
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The
typically vintage editing dedicated to Logomania has an entirely
different flavour. Handcrafted devices, created by mixing fascinating
machinery and simple objects together, were set in motion so as to
recount the graphics of the collection. A remarkable achievement that
kept the makers of the movie busy for several days, giving Ducati fans a
video clip bound to become a cult video.
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A
riot of colours that mix into each other, alternate and invade the
field of vision on the notes of Vivaldi's symphony. Colour Therapy
describes the pursuit that in every moment compels us towards different
chromatic chords because, as everyone knows, colours follow the change
of emotions. The video encourages you to seek your own distinctive look
and to explore your feelings by expressing them through shades of
colours.
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